Wednesday, 10 February 2010

Ethical or unethical advertising?

Is direct-to-patient on-line advertising ethical or not? Please see following news piece for a debate on the issue:

Meredith Wadman. Drug ads move online, creating a web of regulatory challenges. Nat Med 2010;16:22. or http://www.nature.com/nm/journal/v16/n1/full/nm0110-22.html

1 comment:

  1. Some of will be unlikely to post comments since the link requires a subscription to view. However, direct to patient advertising is probably a bad idea. Look at the type of thing that is allowed in the complimentry and alternative medecine area to see what is possible.

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