Patents lead to Innovation

Whilst surfing the net I came across a pharma website making the case for patent protection and innovation
They said
"Patents exist in all industries and academia. Research-based organizations often file patents for base compounds during the research process, well before launching the product and prior to development of a clinical treatment suitable for use in patients. It can take many years before the new, approved drug can be introduced on the market. As a result, it is not uncommon that benefits from patents last only for 10 to 15 years, even though the overall life of a patent is about 20 years.
Patents help research-based organizations recover their initial investment in R&D. Without patents, research-based organizations could not afford to research and develop new medicines to treat diseases that are currently untreatable or unmanageable. Without patents, R&D would plummet, people suffering from diseases without effective treatment options may be left without hope and there would be no new generics".

                              Here is the supporting video with Corporate Identity Removed


                            So for all you neuros out there 

Please don't develop generic cladribine or any of the generic drugs for Progressive MS, it's bad for business

         Once areas are not profitable they will move on.

So what is the vision of George Freeman to prescription of generics, he says you are free to do it.

(a) Can you prescribe an expensive generic for an un met need?
(b) Can you prescribe a generic compared to current treatment?
(c) Is the idea you patent prescription of generics for new indications?

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